Ellen Rouse-Barron

British

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Film examples:

• Atonement (2007)

• Gladiator (2000)

• The Kings Speech (2010)

• Harry Potter

• Trainspotting (1996)

 

Production companies:

• Warp Films

• Working Title

• Bigtalk Productions

• Hayday Films

• Film 4

 

Commonly seen in films:

• Drugs/ alcohol

• Lesser known actors

• Day-to-day life

• Gangs/ violence

• Poverty/ financial hardship

• Urban areas or fantastical locations

• Different cultures

 

Funding:

• BFI

• UK film council

• Film 4/ BBC

• New Line Cinema

 

 

Movie:                                                                            Atonement

 

Release date: September 7th 2007

Rating: 15

Roles of production:

• Produced by: Working Title Films, Studio Canal, Universal Pictures.

• Distributed by: Focus Pictures, Universal Pictures.

 

Distribution:

Universal Pictures

As part of marketing it had over 8 different posters released all over the world, and due to the high budget, the producers were able to create advertising by the following mean:

• T.V

• Posters

• Trailers

• The novel

• The famous actors/ actresses

 

Exhibition:

It opened the 2007 Venice International Film Festival. It also opened the 2007 Vancouver International Film Festival. Released in the UK and Ireland on September 7th, North America December 7th. It was screened in 32 different screens beginning September 9th.

 

 

Marketing Methods:

 

Genres:

• Drama

• Romance

• Mystery

• War

 

Stars:

• Saoirse Ronan

• James McAvoy

• Keira Knightly

• Juno Temple

• Benedict Cumberbatch

 

Anyone interested in romantic films, with the suspension of the drama and mystery, would be attracted to this movie, and also those who like action due to the whole theme of war, and being based around World War 2. Having well-known actors helps to sell the movie, as people are likely to watch something with someone they know/ like in it.

 

Regulation and censorship:

• Contains very strong language, bloody injuries and sex as well as sexual references.

• All known versions of this work passed uncut.

• Brief shorts of soldiers bloody injuries and moderate sex. Including a very brief scene suggesting an adult raping a teenager/ child. Two adults were also shown having sex in a library, when a girl walks in they stop.

 

 

 

 

 

 

 

American

 

 

Film examples:

• Django Unchained

• Dirty Dancing

• Finding Nemo

• The Lion King

• Narnia

 

Production Companies:

• Paramount

• Walt Disney

• 20th Century Fox

• Dreamworks

• Universal

• Warner Bros

• Touchstone Pictures

• Marvel

• Columbia

 

Commonly seen in films:

• Patriotic characters

• CGI

• Animation

• Large, famous locations

• Action/ explosions

• Big actors/ A-list stars

 

 

 

Movie:                                                                         Deadpool

 

Release date: February 12th 2016

Rating: R (USA) 15 (UK)

Production:

• 20th Century Fox

• Marvel

• Kinberg Genre

• Donners Company

• TSG Entertainment

 

 

Distribution:

20th Century Fox

Humorous and clever marketing. It is the perfect character to advertise for, because of his fourth wall breaking. The marketing team could made stunts as though the character himself was crafting them.

• Billboards

• Commercials

• Trailers

• Posters

• Social media posts

 

IMAX Announcement:

The announcements turned trailers, from the character, give the movie goers a sense of the humour, action, genre and tone of the movie and the character.

 

“*skull emoji* - *poop emoji* - L” poster:

Capitalising on the adolescent humour, capturing the true essence of the movie and character. Advertising the movie through the character.

 

Deadpools Instagram:

Bearskin rugs, candid bathroom photos, short promotional fourth wall breaking videos and Deadpool delivering a baby. Bringing the character into the real world.

 

“How Deadpool spent Halloween” viral video:

Referencing how the character has been wronged, and yet to become a pop culture in its own right. Also featuring children dressed as X-Men characters. Again expressing Deadpools humour.

 

And many, many more.

 

 

Exhibitions:

It world premiered at the Grand Rex in Paris on February 8th 2016. Released in the UK on February 10th 2016, North America on February 12th 2016, and was screened on various formats around the world:

• IMAX

• DLP

• Premium large formats

• D-Box

 

 

 

 

Marketing methods:

 

Genre:

• Action

• Adventure

• Comedy

• Romance

• Sci-fi

 

Stars:

• Ryan Reynolds

• Ed Skrein

• T.J Miller

• Morena Baccarin

 

The range of genres would attract people as there is an interesting combination, and it would be good to see where each of the genres fit into it. Also there is something for everyone to enjoy.

 

Regulation and censorship:

• Strong bloody violence, strong language and sexual references.

• All known versions passed uncut.

• Strong bloody violence occurs throughout the movie, sight of blood spurts after shooting and stabbing. Sight of gory decapitations and limbs being severed.

• Frequent use of strong language (fuck, motherfucker) as well as milder terms (douche, dick, cock, shit, ass, damn and jesus).

• Frequent strong sex references, both visual and verbal, including the suggestion of a couple using sex toys and some crude descriptions of sexual acts.