Structure and Ownership

Cross media – the distribution of content (music, pictures, videos etc.) amongst different media.

Merger – combining of two or more companies.

Joint venture – a commercial enterprise undertaken jointly by two or more parties.

Acquisition – an asset or object bought or obtained.

Public service media – radio, TV, etc., must create content that informs, educates and entertains, promoting public values.

Diversification – corporate strategy to enter a new market or industry which the business is not currently in whilst also creating a new product for that market.

Private ownership – provides communication for the purpose of generating profit.

Independents – free of influence from the government or corporate interests.

Multinationals – a company in several countries.

Convergence – flow of content across multiple media platforms, the corporation between multiple media industries and the migratory behaviour of media audiences.

Synergy – combined working together of two or more parts of a system so that the combine effect is greater than the sum of the effort of the parts.

Conglomerate – a company that owns large numbers of various mass media companies.

Vertical and horizontal integration – the process of acquiring or merging with competitors leading to industry consolidation